Nude hues have a controversial fashion legacy. There are, of course, some simply stunning flesh coloured moments in the canon, such as Madonna's show-stopping Jean Paul Gaultier cone-bra corset of the early 80s, or Dolce & Gabanna's lingerie-inspired nude sheath dresses of the 00s.

But for the sprinkling of wins, there were plenty of controversies. There were the Hervé Leger bandage dresses of the 2010s sported consistently by Kim Kardashian before her Kanye era, for example, or students up and down the country plumping for beige bodycon tube-dresses paired with concealer-coloured lips - enough to turn anyone's stomachs. Even surrounding the designation of the term 'nude' to mean 'pinky-beige,' which is of course only one of the many naked skin tone colours out there. For reference, when we use the term 'nude' now, we mean simply 'skin coloured' (any skin) or 'sheer' (where you can see the skin peeping through underneath).

Now, thanks to Gigi Hadid and a slew of other luminaries walking the Cannes 2023 red carpet, nude tones appear to be back in style. And you know what? We're kind of into it.

cannes nude dress
Lionel Hahn//Getty Images
Gigi Hadid at Cannes 2023

The 28-year-old supermodel took to the famous red steps this weekend to attend the Firebrand screening during the 76th annual Cannes film festival, wearing a custom Zac Posen fishtail dress in a deep nude hue. As well as attracting attention for it's gorgeous simplicity, the dress also prompted speculation that it was designed to mimic a vintage Jean Paul Gaultier gown previously worn by Hadid's younger sister Bella Hadid in 2018.

jean paul gaultier bella hadid
Jacopo Raule//Getty Images
Bella Hadid in 2018

Also attending the same screening, actor Alicia Vikander chose a paler nude option for the night, created by Louis Vuitton.

cannes nude dresses
Lionel Hahn//Getty Images

Others hopping on the nude dress trend's bandwagon at Cannes this year included Sabrina Elba, who chose an embellished nude (in the sheer sense) gown by Elie Saab, French actor Stacy Martin in Louis Vuitton and Egyptian actor and model Nesrin Sanad, whose look was nude, sheer, embellished and short.

cannes nude dresses
Lionel Hahn//Getty Images
cannes, france may 21 stacy martin attends the firebrand le jeu de la reine red carpet during the 76th cannes film festival on may 21, 2023 in cannes, france photo by marc piaseckifilmmagic
Marc Piasecki//Getty Images
cannes, france may 21 nesrin sanad attends the firebrand le jeu de la reine red carpet during the 76th annual cannes film festival at palais des festivals on may 21, 2023 in cannes, france photo by daniele venturelliwireimage
Daniele Venturelli//Getty Images

Keep up with the best dressed celebrities at Cannes below:

Cannes Film Festival 2023: The Best Dressed Celebrities From The Red Carpet
elle fanning cannes 2023