Call us shallow but there are few better feelings than the dopamine high of a shiny new purchase. Unless, that it, the shiny new purchase is free.
In early February, an empty shopfront in East London became the location for the Absolut Swap Shop, where celebrities and fashion fans came together for an afternoon of clothes swaps and cocktails to mark the launch of the new limited edition bottle (and if there's a better combination than espresso martinis and free fashion, we want to know about it).
The event, launched by fair fashion campaigner Venetia La Manna, star stylist Harry Lambert and body positivity advocate Nyome Nicholas-Willliams, was a celebration of the great things that can happen when we mix things up – whether that's social circles, lofty ideas or the collective content of our wardrobes.
Discover the joy of mixing things up with Absolut
