Lady Gaga’s fragrance has been on a long two-year journey before it wound up in ELLE HQ this morning.
Last year Lady Gaga revealed she was creating a scent with artists from her own Haus Laboratories and Coty (who make perfumes with Beyonce, Beckham and Kylie, to name a few).
Almost two years ago Lady Gaga said the scent would have notes of ‘blood and semen’ and be suited to an ‘expensive hooker’. Now that wasn’t likely to sell, so the rumour changed to the perfume having the same molecular structure as the bodily fluids.
Back in June a journalist leaked, on Twitter, a picture of the closely guarded bottle of Lady Gaga Fame, to which the singer tweeted, Looks like photos of my perfume are being leaked. Oh you fashion editors I could just crinkle my hands at you.’ This led to the star releasingimages of the bottle and box to her 28 million plus Twitter followers, thus breaking her own embargo.
Roll on to August 2012 and we can reveal that the fragrance box bears no mention of blood or semen. Instead it has notes of Belladonna - a deadly nightshade, pulverised apricot, saffron and honey drops. After first whiff it is sweet, erring on sickly, but it dries down on the skin to a soft, addictive scent – reminiscent of the addictive nature of fame, perhaps?
According to Gaga, ‘my perfume was designed for women, but a lot of my gay friends wear it’,
Where it’s lacking in shocking notes, it makes up for in its unusual look. The juice, in the futuristic bottle, is a murky black, representing the ‘dark heart’ of fame. Spritz the fragrance and it turns clear while airbourne.
Lady Gaga Fame launched nationwide on 22 August, from £25 for 30ml